LinkedIn® has been around since 2003 and continues to grow in both popularity and business value. Today LinkedIn with over 500 million members,  is owned by Microsoft Corporation and is poised to become an integral component of many Microsoft business systems. The acquisition of LinkedIn by Microsoft is considered a great opportunity for LinkedIn to become an even more powerful business application that can provide value for small businesses as well as enterprise organizations.

LinkedIn  is a business tool, not just a social media site. The focus of LinkedIn is business professional networking, research and knowledge through the LinkedIn Publishing system. The ability to find people and organizations globally, across dozens of industries, rivals business tools like Hoovers, ReferenceUSA and Dun and Bradstreet in many ways. The added advantage of being able to see how we are connected to these people and organizations, as well as to connect directly to them makes LinkedIn a very powerful business tool.

In the past many business professionals have thought of LinkedIn as a job search tool. This perspective has changed significantly over the years as businesses and individuals discovered the real value of LinkedIn. This value continues to grow as more and more individuals and organizations join LinkedIn and connect with the people in their 'in real life' networks and beyond.

Today LinkedIn is used for talent acquisition, business development, customer relationships, research, employee and community engagement, public relations, marketing, leadership development and other areas of business. The uses of LinkedIn as a business tool continues to grow as the application morphs and grows to serve the members and those who benefit from the growing wealth of data collected in LinkedIn hourly by the nearly 2 new members per second.

Like any other business tool, the employees of an organization need to understand how to use LinkedIn in order to create real business value. Many businesses feel LinkedIn is not an important business tool, despite many of their employees are using LinkedIn on a regular basis to connect and engage with their peers, candidate, prospects and customers. Ignoring LinkedIn in most industries and business roles is a significantly missed opportunity.

Course Objective:

• Participants will become aware of the business benefits of using LinkedIn as a business tool in various business roles and organization types.
• Become aware of the importance of focusing on your Most Important Viewer when using LinkedIn.
• Explore the best practices of building a Professional LinkedIn Profile.
• Understand the best practices and tactics of growing a meaningful LinkedIn Network.
• Discover the best practices and tactics of developing a professional reputation on LinkedIn.

Course Outline:

• LinkedIn Personal Profile setup.
• Researching on LinkedIn.
• Purposeful connecting on LinkedIn.
• Engaging on LinkedIn.
• Messaging on LinkedIn and beyond.
• Defining your purpose and goal of using LinkedIn as a business tool.

What You Get:

•  Training Reference Materials
•  Live Q&A with our Expert
•  Participation Certificate
•  Access to Signup Community (Optional)
•  Reward Points

Who Will Benefit:

• Business Professionals in Compliance businesses
• Compliance Professionals
• Information Security Officers
• Security professionals
• Chief Information Officers
• Chief Information Security Officers.
• Executive Management
• Individuals involved with recruiting and staffing