This webinar is designed to provide an overview of the problem of counterfeit drugs and suggest ways to combat it, some that have been employed for years and others that have been developed more recently.

The challenge in preventing counterfeit drugs from infiltrating the supply chain is to make it airtight, and the verification methods sound, so fakes can be identified easily. However, the gains from counterfeiting are so attractive, and the punishments often so light, that many criminals, including those trafficking illegal drugs, continue to devise new and more elaborate schemes to peddle their fake or stolen products.

The dangers these products represent are many. Counterfeiters will replace effective active ingredients with inert ingredients like chalk or cornstarch and manufacture their fake products in humid, unsanitary buildings, blending them in washing machines or cement mixers. Vendors often offer their fake meds in open-air markets in the tropics, likely without storing them under the temperature conditions required for a drug to be stable. The most sophisticated counterfeiters may add an insignificant layer of active ingredient to avoid detection. The results can be deadly, particularly in lower-income nations and especially to children. The most egregious examples of counterfeiting include opioid, erectile dysfunction and antimalarial drugs. Counterfeiters count on the fact that these patients are already ill to quell suspicions about the integrity of their fake drugs. To escape detection, more care is given to the appearance of the packaging of these fakes than to the quality of the products themselves. For products that were once in the legitimate supply chain but that have been diverted, it is possible that the products have been degraded either by being past their expiration date or stored in inappropriate conditions.

Aside from the dangers to the patient, fake medications also have a detrimental effect on a product’s reputation and on its sales. Counterfeit or diverted product can be resold at a lower cost than a legitimate product, competing directly with it. Illnesses or deaths caused by a fake product that is represented as legitimate could bring a company significant damage to its reputation.

The battle against counterfeit and diverted medications is a difficult one. Supply chains of counterfeit medications are deliberately made complicated to avoid detection. Regulatory agencies in many countries are seriously understaffed to combat the many actors in the counterfeit market, lack effective tools to detect counterfeit drugs,  and in some cases may even run into opposition due to political motives by the authorities.

Following our review of the problem, we will discuss the strategies that have been employed successfully worldwide to control the flow of counterfeit medications and other threats to the Pharma supply chain. Electronic methods to verify the authenticity of your product, besides being required by law, are your first defense against counterfeiting. New methods that increase the supply chain visibility can be added to these for even better results. There are best practices to be learned from the industry, law enforcement, government agencies, international organizations, and industry organizations to combat this serious problem.

What You'll Learn:

The Problem

• Counterfeit
• Diversion of legitimate product
• Risks to patients
• Risks to companies

Solutions:

• Assigning a dedicated individual or group in your organization to monitor the security of your supply chain
          o Lessons learned
          o Thefts at manufacturing facilities
          o Thefts during warehousing and distribution

• Working with regulatory agencies, industry organizations, international agencies such as the WHO, and law enforcement (e.g., Interpol) to identify and combat fakes
          o Current initiatives
          o Benefits to Pharma companies

• Incorporating design elements into your packaging to make counterfeiting more difficult
          o Barcoding
          o Holographs

• Using verification methods at different points in the supply chain to ensure the integrity of your product
          o Identify the most vulnerable areas
          o Cost-benefit considerations

• Taking advantage of new technologies
          o Blockchain
          o Apps

What You Get:

•  Training Materials
•  Live Q&A Session with our Expert
•  Participation Certificate
•  Access to Signup Community (Optional)
•  Reward Points

Who Will Benefit:

The pharmaceutical industry, particularly those employees in the Supply Chain, including:

• Product Security
• Packaging and Labeling
• Manufacturing, and Warehousing and Distribution