Web Writing for Technical Writers
Duration : 60 Minutes
Robert Peoples,
After obtaining a B.S. and an M.S. in Chemistry from Tuskegee University, Robert Peoples joined the pharmaceutical industry as a Research Chemist with a concentration in analytical chemistry at Wyeth/Lederle. While at Wyeth/Lederle Robert was primarily responsible for the analysis of the Active Ph Read more
Technical Writers create content for websites of which this presentation is an example. The content of the websites may exist as product descriptions, user manuals, blog posts, newsletters, alumni posts, sales copies, reports or anything that you see in websites online.
Course Objectives:
How to create content for websites
Insight into the forms and rules for individual websites
Application of individual terms, concepts and language association with websites
Why Should You Attend:
Attendees gain knowledge in how to write content for websites that appeals to Target Audiences and employs the use of catch words for electronic searches. Attendees also learn how to identify the Target Audience as well as how to plan, organize and research the subject matter in question that interests that Audience. The Target Audience accesses websites with particular content in mind so the webinar addresses how satisfy that desire for information. In addition, attendees will learn how to appeal to audiences using principles of marketing and technical writing.
Course Outline:
• What is Web-Writing?
• Rules for Web-Writing: Know your Audience, Simple sentences, No Jargon
• Use of Colors
• Alignment Issues
• Font Size and Style
• Importance of the First Line and Paragraph
• Use of Common Language
Who Will Benefit:
• Chemists
• Engineers
• IT personnel
• Human Resources
Please reach us at 1-888-844-8963 for any further assistance or if you wish to register
